Evaluation Narration
Week 7, Interaction Design Methods
Storytelling happens everywhere nowadays, for example in movies, advertisements and for products. It is a really important method to give an idea how a product works and what makes it so special. The narration of the information helps a lot. A good story can catch attention really easy.
The narration doesn’t necessarily have to be interesting or good, it can also be badly told. The only important thing is that it stays in people’s heads and is believed. A good example is the advertisement “Fischer Bettwaren AG”, which looks really unprofessional because the owner speaks very posed, but at the same time it gives you the feeling that he knows what he is talking about.
Storytelling can be of course very manipulative too. One should always enjoy stories with caution.
Sonjoi Nielsen, 22.04.2019
Interaction Design, Zurich University of Arts
